Social Media Strategy

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Wong Tooi Giap Technology Trend: Updates To Synchronize With The Pulse Of The Net

Technology Trend: Updates To Synchronize With The Pulse Of The Net Exponential growth It took 12 years for the first billion mobile connections to be made but only 30 months for the figure to reach 2.9 billion. It’s predicted by Nokia that by 2009 there will be over 3 Billion mobile phone users worldwide Technology Trend: The Amazing 21th Century Stunning Super Fast Globalization and Information Age Video http://tiny.c… Continue

Added by Wong Tooi Giap on November 23, 2009 at 7:30pm — No Comments

Mary Ann Johnson Anchor Text Links and its impact on Search Engine Optimization

Anchor text, also known as link text, is the hyperlinked text on a web page that leads to another web page or web site. In other words, it is the clickable text in a link. Anchor text is meant tell the user what to expect in the content of the link's destination. For instance: In the above image, there are a number of anchor texts like email marketing, deliverability tools, content creation, Web analytics software, search marketing and mobile marketing. Clicking on the text “email marketing”… Continue

Added by Mary Ann Johnson on November 23, 2009 at 5:55pm — No Comments

Wong Tooi Giap Get Your Very Own Income Producing People Search Engine & Leverage The Exploding Niche of Google,Yahoo,Bing

Get Your Very Own Income Producing People Search Engine & Leverage The Exploding Niche of Google,Yahoo,Bing People Search Is Huge. We all know that the Search Engines of Google, Yahoo, MSN are making enormous incomes from Searches. But do you know the fastest growing Search Market on Google now is People Searches ? It is not surprising as 30%… Continue

Added by Wong Tooi Giap on November 22, 2009 at 6:56pm — No Comments

Social Media Integrating Social Media, Search Marketing, and PR

Unequivocally, the biggest questions of the year are: "Where does social media fit into my search and marketing plan?" and "Where's the ROI (define) going to come from to CYA (define) for the spend?" Answers to these questions will be addressed during the panel session, "PR, Social Media, and Search" at SES Chicago next month. This topic has me so pumped, that I'm flying from California to Chicago in the heart of December. Looking at major brands like Dell, Southwest Airlines, Cisco, and more,… Continue

Added by Social Media on November 19, 2009 at 6:13pm — No Comments

Mary Ann Johnson Importance of social media campaign and social media strategy

If you have been following my posts, you would know that last time I spoke on Social Media Monitoring and its importance. In this post I will be talking about the importance of measuring your social media campaign to evaluate its effectiveness. A Social Media Campaign should be deployed in a well planned way around your objectives or products. The key things which are cyclic in a well structured Social Media Strategy are: Planning in advance Designing your path Execution Measurement and review S… Continue

Added by Mary Ann Johnson on November 19, 2009 at 6:01pm — No Comments

Mary Ann Johnson Brand keyword bidding and its impact on conversion rate

When choosing keywords for your paid search engine marketing campaign, it’s important to give careful thought to the use of corporate / brand keywords, or keywords that support your company’s brand name. Some advertisers believe that bidding on their own brand terms is a waste of money. The reason being that the user has decided to convert with the brand he searched for and it would make more sense if he did it by clicking on the natural listings. Brand keywords almost always appear at the top o… Continue

Added by Mary Ann Johnson on November 19, 2009 at 5:47pm — No Comments

Social Media Five Steps to a Successful B2B Social Media Strategy

The beauty of most social media channels is that they're so easy to join and engage. Most are free. It takes just a few minutes to get set up, and literally seconds to start publishing. But if you're marketing and selling a B2B product, a simple five-step process can ensure you're getting the maximum, measurable yield from your efforts in terms of increased pipeline size and new sales. Here's how. 1. Strategize Social media is mostly about engaging & participating with like-minded others,… Continue

Added by Social Media on November 18, 2009 at 6:29pm — No Comments

Michael Volkmann PayGear is the Best Affiliate Marketplace Hands Down - Here Why

TweuroTeam here, which some great news.

If you have not yet heard of PayGear it is quickly sweeping the Internet order processing community.

While there are a few choices in affili

… Continue

Added by Michael Volkmann on November 16, 2009 at 12:41am — No Comments

Mary Ann Johnson Google Trademark policy changes and its impact on PPC campaigns

Recently Google released their new trademark policy for the United States. This latest change has the potential to have a greater impact on PPC campaigns, which is why PPC account managers are taking notice. This new Google trademark policy allows using the trademarked terms in ad creative by resellers, affiliates, aggregators, unaffiliated informational sites, sellers components, replacement & compatible parts in US market. So there will be no more whitelists or blacklists maintained by Goo… Continue

Added by Mary Ann Johnson on November 13, 2009 at 5:06pm — No Comments

Mary Ann Johnson Using Nofollow Tags

What Is Nofollow Link Attribute? The nofollow attribute allows the webmaster or a website owner to instruct the search engine robot not to follow/crawl the “links on a page” or “a specific link on the page”. In other words, links with Nofollow will not influence link target’s ranking in the search engine’s index. Therefore, the page at the other end of the link will not get any benefit in terms of enhancing their pagerank. This enables search engines to effectively counter the ménage of spamming… Continue

Added by Mary Ann Johnson on November 10, 2009 at 3:32pm — No Comments

Michael Volkmann Now it's Time for a new and unique Vision! A Global Social Network combined with a free business opportunity!

A social network platform launches Global - Start in Europe and Asia at the same time Now it's Time for a new and unique Vision! A Global Social Network combined with a free business opportunity! The Product Genius service packs that help people to save money and improve lifestyle. The Marketing Plan 1. Binary System 2. Matching Bonus System 3. Pool-Shares for Leaders 4. 49% of the shares for active associates We are A Elite-Team of highly experienced and professional Networkers an… Continue

Added by Michael Volkmann on November 6, 2009 at 7:19am — No Comments

Wong Tooi Giap Why Twitter? My Strategy for my business Twitter account is not to follow Twitter slogan of “What Are You Doing?”

. A Strategy For Twitter My Strategy for my business Twitter account is not to follow Twitter slogan of “What Are You Doing?” For that I can use another a personal Twitter account just for personal activities for people that matter personally in my personal life. A Strategy For Twitter 1. Twitter as a person… Continue

Added by Wong Tooi Giap on November 5, 2009 at 6:00pm — No Comments

Mary Ann Johnson Quality Score Myth Buster

Quality Score Myth Buster In the PPC world, a Quality Score is a measure which tells you the relevance of your keyword to the users search query. Specifically, quality score is a score given to a particular keyword taking historical data of the keyword’s Click Through Rate, quality of the landing pages, relevance of the ad with the keyword and several other factors. Why quality score is important for a PPC professional? Not because it gives a rating on a scale of ten but as a score which reduc… Continue

Added by Mary Ann Johnson on November 3, 2009 at 7:36pm — No Comments

Mary Ann Johnson Benefits of Guest Blogging

Introduction to Guest Blogging: A Guest Blogger is someone who writes a post for a blog that is not owned by him. In order to become a good guest blogger a few points need to be kept in mind. For instance, find a blog that is similar to yours. Do your research. It’s best to write for a blog that caters to a niche and has a good readership. Write your guest post keeping the host’s target audience in mind. The benefits of Guest blogging are as follows: 1. Backlinks: In your guest post, leave relev… Continue

Added by Mary Ann Johnson on November 3, 2009 at 7:34pm — No Comments

Wong Tooi Giap Latest Innovative Advertising Concept :: List Volta :: Group Volta Integrating Advertising with Social Networking For Effective Traffic

What Is List Volta I recommend List Volta for you because even as a Free member you can send out 500 random emails everyday for your marketing. And as a credit based advertising program,all your emails, banner ads, text ads are effectively very responsive. I joined this List Volta Advertising Program on Oct 17 for free first and after testing it for 2 weeks,it is really very responsive for my ads. I suggest you can Join For Free first and wait for the frequent ann… Continue

Added by Wong Tooi Giap on November 2, 2009 at 2:00pm — No Comments

Social Media What To Measure In Social Media

On the advice of a reader, Peter Da Vanzo steps through the process of managing and demonstrating the value of a social media campaign. Some of the measurements he believes are important are rising revenue, the competitive advantage, increases in visitor numbers, and reach. While there's no one tool or technique that can measure and track all data, Da Vanzo suggests considering analytics, behavior tracking, dedicated tracking codes for links, coupon codes on Facebook or Twitter, and customer su… Continue

Added by Social Media on October 27, 2009 at 2:02pm — No Comments

Mary Ann Johnson Conversion Optimization to Improve Conversions

Ever wondered why you do not get enough leads even when your website generates a lot of traffic. You would have noticed that your website maybe ranking well for the most competitive terms but it still fails to generate quality traffic. If you happen to notice that your website is still failing to get the leads, then you may have to consider conversion optimization and also analyze what kind of keywords are driving traffic to your website. This may also be a good time to look at your SEO landing… Continue

Added by Mary Ann Johnson on October 26, 2009 at 6:29pm — No Comments

Mary Ann Johnson Negative Keywords can improve your CTR & Conversion Rates for your PPC Campaigns

Keywords are an integral part of any online advertising campaign; however what is sometimes overlooked is the equal importance of negative keywords which are word filters that disqualify ads being triggered by users search query. For instance if “iPhone” is one of your keyword, each time somebody runs a search for that keyword your ad will be displayed. If someone were to run a search for the term “iPhone problems” your ad will also be displayed, since the main keyword “iPhone” is present in the… Continue

Added by Mary Ann Johnson on October 26, 2009 at 6:27pm — No Comments

Mary Ann Johnson To Googlers, Happy Googling! On How Google Has Been a Part of Our Daily Life

If we start thinking about the advantages that Google search engine provides in our day to day life, we would get quite exasperated. We all know this vast and dynamic search engine has changed the lives for most of us. Recently my friends and I were discussing about how well Google search engine has come up and how smoothly it has just thrown Yahoo! almost out of the game. For some search engines, the entire I-Me-Game has just got over but for Google the game has just begun. During early 2000, n… Continue

Added by Mary Ann Johnson on October 21, 2009 at 4:54pm — No Comments

Mary Ann Johnson Executing Google Mobile Ads & Campaigns | Position2 Blog

Mobile ads are a format of Adwords ads that appear on mobile websites and Google search pages when a user searches from a mobile device. Google mobile ads are available as either text or image ads. Google mobile advertising works on a pay per click as well as a pay per call basis. Every ad contains a headline and a description with a maximum of 18 characters each. The third line contains the site URL or a telephone number or both. Advertisers can therefore choose to connect to customers via whic… Continue

Added by Mary Ann Johnson on October 21, 2009 at 4:53pm — No Comments

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