Social Media's Page

Unequivocally, the biggest questions of the year are: "Where does social media fit into my search and marketing plan?" and "Where's the ROI (define) going to come from to CYA (define) for the spend?" Answers to these questions will be addressed during the panel session, "PR, Social Media, and Search" at SES Chicago next month. This topic has me so pumped, that I'm flying from California to Chicago in the heart of December.

Looking at major brands like Dell, Southwest Airlines, Cisco, and more,… Continue

The beauty of most social media channels is that they're so easy to join and engage. Most are free. It takes just a few minutes to get set up, and literally seconds to start publishing. But if you're marketing and selling a B2B product, a simple five-step process can ensure you're getting the maximum, measurable yield from your efforts in terms of increased pipeline size and new sales. Here's how.

1. Strategize

Social media is mostly about engaging & participating with like-minded others,… Continue

On the advice of a reader, Peter Da Vanzo steps through the process of managing and demonstrating the value of a social media campaign. Some of the measurements he believes are important are rising revenue, the competitive advantage, increases in visitor numbers, and reach.

While there's no one tool or technique that can measure and track all data, Da Vanzo suggests considering analytics, behavior tracking, dedicated tracking codes for links, coupon codes on Facebook or Twitter, and customer su… Continue

Source: Webguild.org

The WSJ just ran an article on Why Email No Longer Rules saying its reign as the king of communications is over and Facebook, Twitter countless others services are vying for a piece of the new world. And just as email did more than a decade ago, this shift promises to profoundly rewrite the way we communicate—in ways we can only begin to imagine.

At WebProN… Continue

5 Ways Banks Are Using Social Media

By Lon S. Cohen

Many banks have started using social websites to help them with everything from healing the financial industry to promoting their latest credit cards. By embracing the most popular tools available, the industry has also been embracing the best of what social media culture has to offer, and smaller, community banks seem to be leading the… Continue