Social Media Strategy

Connecting Brand &Traffic Success... http://www.socialmedia-strategy.com/

Social Media
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Social Media added a blog post
On the advice of a reader, Peter Da Vanzo steps through the process of managing and demonstrating the value of a social media campaign. Some of the measurements he believes are important are rising revenue, the competitive advantage, increases in ...
October 27
Social Media added a discussion
Social media are attracting plenty of attention these days because of their unifying power. The power of social media really lies in their power to unify and build communities. Social networks like Twitter, Facebook and MySpace allow people to bui...
October 20
Social Media added a blog post
5 Ways Banks Are Using Social Media By Lon S. Cohen Many banks have started using social websites to help them with everything from healing the financial industry to promoting their latest credit cards. By embracing the most popular tools availa...
September 15
Social Media added a discussion
A Social Media Strategy Checklist By Sean Carton Why should you spend your ad dollars on social media? That might seem like a silly question, given that everyone seems to be shifting ad budgets to hop on the social media bandwagon. But if you a...
September 15
Social Media added a discussion
Since Web 2.0 is now passing its 5th year anniversary, there is enough data to assess just how much of an impact social media has had on our lives. While there are still those who believe it's nothing more than a passing fancy, a fad, the Studio 5...
August 19
Social Media added a discussion
If you are like most people with a computer these days, you have developed a strong love-hate relationship with social media. Even if you aren't sure on the details, you are convinced social media plays a valuable role in making your brand and bu...
July 24
Social Media and Jim Vautier are now friends
July 23
Social Media added a discussion
Measurement means different things to different people—but most can agree that in business, measurement is vital to long-term success. But, when exploring online brand measurement today, marketers need to be careful to separate out its two basic ...
July 6

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Social Media's Blog

Social Media

What To Measure In Social Media

On the advice of a reader, Peter Da Vanzo steps through the process of managing and demonstrating the value of a social media campaign. Some of the measurements he believes are important are rising revenue, the competitive advantage, increases in visitor numbers, and reach.

While there's no one tool or technique that can measure and track all data, Da Vanzo suggests considering analytics, behavior tracking, dedicated tracking codes for links, coupon codes on Facebook or Twitter, and customer su… Continue

Posted on October 27, 2009 at 2:02pm —

Social Media

10 Reasons Why Social Media Won’t Replace Email

Source: Webguild.org

The WSJ just ran an article on Why Email No Longer Rules saying its reign as the king of communications is over and Facebook, Twitter countless others services are vying for a piece of the new world. And just as email did more than a decade ago, this shift promises to profoundly rewrite the way we communicate—in ways we can only begin to imagine.

At WebProN… Continue

Posted on October 13, 2009 at 2:05pm —

Social Media

5 Ways Banks Are Using Social Media

5 Ways Banks Are Using Social Media

By Lon S. Cohen

Many banks have started using social websites to help them with everything from healing the financial industry to promoting their latest credit cards. By embracing the most popular tools available, the industry has also been embracing the best of what social media culture has to offer, and smaller, community banks seem to be leading the… Continue

Posted on September 15, 2009 at 5:05pm —

 
 

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