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Social Media: Building Communities
Social media are attracting plenty of attention these days because of their unifying power. The power of social media really lies in their power to unify and build communities. Social networks like Twitter, Facebook and MySpace allow people to build connections and share information with one another. Because these networks allow people to build connections, they can be used to build strong virtual communities or tribes. Everyone from individuals to corporations can take advantage of social media to build communities.
People with same interests can build a tribe with that shared interest as the binding factor. Discussions online can focus on that same interest. It is amazing how easily online tribes can transcend the internet into the real life. Real life communities can get reinforcement from the online interactions. For companies, the opportunity to build communities through social media should be taken advantage of.
Source: webguild.org
People with same interests can build a tribe with that shared interest as the binding factor. Discussions online can focus on that same interest. It is amazing how easily online tribes can transcend the internet into the real life. Real life communities can get reinforcement from the online interactions. For companies, the opportunity to build communities through social media should be taken advantage of.
Source: webguild.org
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